Hi. I'm Loki.
Everybody calls me ‘Brown Draper.’ Actually no one does. Usually they just confuse me for the IT guy. In 2007 I started as an account executive in advertising. I was used as a carrier pigeon and had to deliver those blue beta tapes to production houses. Remember those mutual fund print ads with terms and conditions longer than a CVS receipt? I had to check with my pencil if they were correct. That’s when I decided that I wanted to switch. I always thought coming up with ideas was so much more fun. I mean you’re getting paid for daydreaming. So I took my pencil and pole-vaulted to the creative side and then jet-skied across the ocean to America. I have been reluctantly calling football - soccer for 10 years now.
Jury Duty: I have been on the jury for The One Show and the PHNX Awards
Starbucks name: Logan
Fun fact: I wrote an Open Letter to the COVID-19 Bat that got some LinkedIn love.
Recognition
Clio Gold
Samsung Olympics Chant Ad
Cannes Shortlist
Samsung Olympics Chant Ad
Clio Entertainment Silver
Big Bang Theory Retrack
Andy Silver
Red Cross Bagaid
Olive Crown Award
Citibank's Green Initiative
One Show Merit
Eat Cute with DoorDash
Young Glory Bronze
Germbusters Interactive
Luerzer's Archive - In Magazine
Yurbuds Sport Earphones Print
CMYK - In Magazine
SightGlass Coffee Print
CMYK - Top 100 creatives
D'artgnan Print
Creativity Awards Platinum
The King of Camedy Web
Experience
CD at Freelance
Was contracted by Talented agency to lead an integrated campaign for Flipkart during the Big Billion Days sales.
Start Date: Sep 2023
DoorDash - NYC
Senior Copywriter
Start Date: Oct 2020
160/90 - Los Angeles
Lightlife, Bud Light & NFL
Senior Copywriter
Start Date: May 2019
Saatchi & Saatchi - Los Angeles
Toyota, HSBC & ASICS
Copywriter
Start Date: May 2016
Leo Burnett - Chicago
Samsung
Copywriter
Start Date: Feb 2015
Ogilvy & Mather - New York
Ikea, Spotify, E*TRADE, Coke Zero, and UPS
Copywriter Intern
Start Date: July 2014
360i- New York
Toyota, Pantene, Subway, Fanta, Clinique,
New Orleans Tourism and Miracle Gro
Copywriter Intern
Start Date: April 2014
Publicis - Mumbai
Citibank, Vicks, Park Avenue, Nerolac and HDFC. Won the Olive Crown Award for Citibank's First Green Initiative.
Copywriter
Start Date: Sept 2010
Education
Miami Ad School San Francisco
Copywriter Diploma // Oct 2012 - Sept 2014
Sri Bhagwan Mahaveer Jain College (Bangalore University)
Bachelors of Business Management // May 2004 - April 2007
Pickle Lintas - Mumbai
MAXX Mobiles, SAB TV, Volvo, XXX Condoms,
Kalpataru Constructions
Junior Copywriter
Start Date: Sept 2009
Lowe Lintas - Mumbai
ICICI Prudential Life Insurance and Johnson & Johnson
Account Executive
Start Date: Sept 2007
Press
Luerzer's Archive
CMYK
Trendhunter
Media Bistro
Ads of The World
Campaign Brief Asia
SF,NYC, Minneapolis Egotist
Hello You Creatives
Creativity Online
Adofdamonth
BestadsonTV
Advertolog
Coloribus
Adeevee