Today, plant-based food is everywhere – but no one does it better or more honestly than Lightlife. Working in lockstep with real-life couple Kristen Bell and Dax Sheppard, we created “A Taste of Honesty,” a two-minute film that hilariously, and sometimes brutally, showcases the real-life ups and downs of honest parenting.
ADWEEK’S AD OF THE DAY AND CAMPAIGN US’S AD OF THE WEEK UPON LAUNCH
2.5MM VIDEO VIEWS IN THE FIRST WEEK
200MM PR IMPRESSIONS – WITH NO PAID MEDIA IN MARKET – IN THE FIRST WEEK